Snapchat is probably the most popular private photo/video messaging platform. Snapchat users process 400 million Snaps* (photo and videos) per day as compared to Facebook users who uploads around 350 million photos per day.
Less than a month back, Snapchat, reportedly turned down a $3 billion offer from Facebook (FB). Now, nearly a month after rejection, Facebook has entered the online photo/video messaging services segment on its own. It has introduced a new service through Instagram. Instagram is a popular photo sharing platform, which was acquired by the company for $1 billion.
On 12 December, 2013, Instagram launched a service named Instagram Direct. Instagram Direct is a new messaging service that allows its users to send photo and video messages. The service allows a user to send a picture/video as a message or embed with a message. The features of the service that makes it a competitor of Snapchat includes:
It's a private photo or video messaging service, and any message can only be send to a limited number of Instagram users (up-to 15 users including followers and non-followers).
Only the sender and recipients can see the photo/video along with embed message as the photos or videos sent through Instagram Direct can't be shared through Instagram to other sites like Facebook or Twitter (TWTR).
The service provides real-time updates for the comments and likes related to the photo/video.
Moreover, the sender can anytime delete the photo or video sent from Instagram server and make it unavailable to the recipients.